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Now showing items 61-70 of 152
Factors influnce on customer acceptance toward SMS advertising
(International University HCMC, Vietnam, 2013)
In recent year, the explosion of mobile industry has growth significantly especially in Vietnam. Along with this trend, the SMS advertising also become the new phenomenon which cause a lot of annoy for customer, who always ...
Factors influencing Employee Loyalty directly and indirectly through Job Satisfaction – A Study of Banking Sector in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
The banking industry in Vietnam had examined through a thorough change over these recent years, which had made the competition in the banking industry raise to
the maximum heat. Dealing with a harsh competitive ...
Factors that affect customer satisfaction towards the service quality of motorbike care centers in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
With the purpose of studying factors that affect customer satisfaction towards the service quality of motorbike care centers in Ho Chi Minh city, the research focus on what make customer feel satisfied when they ...
Gender differences in attitudes towards technical majors: A study among high school students
(International University HCMC, Vietnam, 2013)
Gender inequality in science and technical fields has occurred in many countries all over the world. Although this problem has called for much attention in Western countries, there are few ...
Foreign direct investment and understanding factorsinfluencing FDI in Vietnam
(International University HCMC, Vietnam, 2013)
In recent economic situation, many corporations have taken in lack of capital for operation and continuous development with lower in revenues and profits for decreasing returns. Besides, a source of foreign ...
Impact of E-commerce on Vietnamese consumer behavior towards Vietnamese clothing
(International University HCMC, Vietnam, 2013)
The aim of this study is to investigate about the impact of E-Commerce on Vietnamese consumer behavior towards Vietnam goods in response to the campaign “Vietnamese use Vietnam goods” by studying its impact ...
The impact of operating leverage and financial leverage on systematic risk: A study of listed companies on HOSE
(International University HCMC, Vietnam, 2013)
Aim to studying the effect of degree of operating leverage and degree of financial leverage on systematic risk in Vietnamese firms, this thesis investigated in the sample of
127 non-financial companies listed on Ho Chi ...
The impact of corporate ownership structure on the firm profitability: A study of retailing listed companies in HOSE
(International University HCMC, Vietnam, 2013)
The management team and the shareholders play the important role in establishing and operating the company. However, how their ownership may affect the profitability of the companies is still ...
Factors affecting customer's purchasing decision toward Nivea's skin care products : The case of young women customers from 18 to 40 years old in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
This study was conducted to identify what are the key factors that influence of women‟s purchasing decision (from 18-40 years old) toward Nivea‟s skin care products in Ho Chi Minh City. For the purpose ...
Determinants of student's loyalty for mobile telecommunication service in Thu Duc district: The case of Mobifone
(International University HCMC, Vietnam, 2013)
The present empirical study focuses on identifying key factors that have influences student's loyalty on using MobiFone network in Thu Duct district. Identifying the factors that affect customers’ ...