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Now showing items 61-70 of 202
Studying the impact of charity guilt appeals advertising in TVC on consumer's purchasing intention
(International University HCMC, Vietnam, 2012)
Advertising is one of wonderful marketing tools that can help businesses bring their essences to customer in the fastest way. Thus, it has been effectively used and continuously exploited. Of all various appeals that can ...
The willingness of customer to purchase for online copyrighted music: A case in VietNam
(International University HCMC, Vietnam, 2012)
Since the booming of Digital Age and Internet Era, a significant growth in copyright infringement rate has been recorded , creating a huge concern for intellectual properties holder , specifically in music industry. The ...
The link between compensation and affective commitment to organization: A study on information - technology employees in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)
Nowadays, the IT industry lacks of the high-qualified engineers but employees tend to leave their companies and come to other better organization. Therefore, this issue makes ...
Studying the impact of humor appeal in TVC on consumer's attitude towards beer brand: The case of Heineken beer
(International University HCMC, Vietnam, 2012)
Advertising nowadays is not simply a tool to increase sales for any products, but it
is also an effective way producers in all over the world use to communicate to their target customers by delivering their products’ ...
The perception of customers about the online retailers' service in VietNam
(International University HCMC, Vietnam, 2012)
The perception of customers about online retailers’ service in Vietnam includes two contrast emotions that are internet shopping anxiety (ISA) and internet shopping preference (ISP). Internet shopping ...
Motivations toward luxury apparel consumption: An assessment on young generation in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)
In recent year, Vietnam has viewed as a new potential market for luxury products. Additionally, lots of luxury brands got into Vietnam market as well as numerous shopping mall centers were built. The ...
Market reaction of stock splits and stock dividends evidence from Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2012)
The first objective of this study is to develop the descriptive statistics of split and stock dividend at Vietnam from 2009 to 2012. The second objective is to test the effect of split or Stock Dividend announcement ...
A research into behavior of individual investors in Vietnamese stock market
(International University HCMC, Vietnam, 2012)
Behavior finance which considers the human behaviors in finance is a quite new area. Behavior finance theories, which are based on the psychology, attempt to understand how emotions and cognitive errors ...
Relationship between interest rate and Vietnamese stock market
(International University HCMC, Vietnam, 2012)
This study investigates relationship between interest rate and stock market by performing two main tests including Regression and Granger causality test. Monthly data is used during the period from January, ...
Ownership structure, capital structure and firm performance
(International University HCMC, Vietnam, 2012)
Only when the privatization of Vietnamese State-owned enterprises results
in appropriate forms of ownership structures and capital structure can these enterprises achieve superior performance. In the ...