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Now showing items 61-70 of 209
Is modified Jones model effective in detecting earnings management? Evidence from IPO company on HOSE
(International University HCMC, Vietnam, 2014)
This study aims to evaluate the effectiveness of Modified Jones model in Vietnam
through the IPO firms in Ho Chi Minh stock exchange during the period from 2007-2009.
Furthermore, the comparison between this model and the ...
Measuring brand equity of smartphone in Vietnam market - The case of HK phone
(International University HCMC, Vietnam, 2014)
Early in 2011, the Vietnam mobile phone market became exciting with the
appearance of a series of foreign-brand smartphone. At the end of 2011, the
smartphone consumption increased to 16% of the whole phone-market. One ...
Relationship between marketing mix strategy and sales performance : Case study Binh Tien limited company in the southeast Vietnam
(International University HCMC, Vietnam, 2014)
Biti’s company has faced with the increasing competitors in domestic market in footwear
industry. Besides, according to sales performance report, sales performance did not qualify the
sales force. Biti’s should take action ...
Proposing business strategies for Bien Hoa Packing joint stock company in the period 2015 - 2020
(International University HCMC, Vietnam, 2014)
With the overall purpose of studying the strategy formulation for a
manufacturing company in Viet Nam, Bien Hoa Packaging Joint Stock Company was
utilized as a case for research. This thesis was designed to establish ...
A study on how online travel reviews affect tourists' planning decision? In the case of Tripadvisor website
(International University HCMC, Vietnam, 2014)
Ever more consumers read and share travel-related content online which has been
created and posted by their peers rather than by travel service providers. Understanding who
these consumers are, how they determine whether ...
Organizational factors influencing willingness to work longer : A study on university lecturers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This research was studied to investigate the organizational factors influencing
willingness to work longer – a study on university lecturers in Ho Chi Minh city, and in
which way these relationships are mediated by intrinsic ...
Stock price reaction to the announcement of "Raising ownership ratios of foreign strategic partners in local banks" : Evidence from VN-30
(International University HCMC, Vietnam, 2014)
In January 1st, 2014, the government issued a new decree relating to
foreign ownership. This new announcement gave hope for both domestic and foreign
investors because the government decided to raise the foreign ownership ...
Service quality in gaining customer satisfaction toward Vietinbank, Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Currently, Vietnam's banking system as well as the commercial banks are facing fierce
competition for providing services with foreign banks. This problem became the pressure
on Vietnam Joint Stock Commercial Banks increasingly ...
An investigation into establishing marketing plan for a tourism company : The case study of dolphin tourist
(International University HCMC, Vietnam, 2014)
Vietnam tourism Market is developing in recent years, the number of tourists to
Vietnam more and more increasing. Meanwhile, in the domestic tourism market,
economic growth has created a powerful segment of the population ...
A study on factors influencing consumer's purchase intention towards organic vegetables in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Recent economic, almost people have a profound worry about poisonous
residue matters in food. Just a little of chemical substance in victual can also cause a
serious problems for health and the following generation such ...