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Measuring the brand equity in cinema industry at Ho Chi Minh City: Case study of CJ CGV makes Megastar play in Vietnam
(HCMC - International University, 2015)
This research is completed with the purpose of developing a model to
measure the customer based brand equity of CGV cinema and study the impacts of
four related dimensions on brand equity. The reason is that brand equity ...
Working Capital Management behavior: The study from companies listed on Ho Chi Minh stock exchange (HOSE)
(HCMC - International University, 2015)
Over years there are many researches about the impact of working capital
management on firm’s profitability. Nonetheless, the factors that determine working
capital requirement of company have not been investigated ...
The relationship between stock liquidity, firm performance and value in Ho Chi Minh stock exchange
(HCMC - International University, 2015)
The aim of this paper is to investigate the relationship between stock liquidity
and firm performance. Tobin’s Q is used to be the proxy for firm performance, while the
relative effective spread is the measurement of stock ...
Measuring the effect of country of origin on the purchasing intention for Korean cosmetic in Ho Chi Minh city
(HCMC - International University, 2015)
To be attractive, people can spend big amount of money for the sake of taking care the
beauty of face and skin by buying trusted cosmetics. In recently, Korean cosmetic is
becoming more and more popular in Vietnam. People ...
Relationship between working capital management and SMEs' profitability : A study in HOSE market
(HCMC - International University, 2015)
Working capital management plays an important role on firms’ performance and
profitability that managers should deeply understand. The main objective of this study is
to investigate the relationship between firms’ profitability ...
What underlies where to buy fish
(HCMC - International University, 2015)
The aim of this study is to figure out the factors that affect directly and indirectly to locations
of fish purchase in Ho Chi Minh City. The methods most widely used in this research are
econometric methods and depth ...
Understanding factors affecting entrepreneurship intention of university student - A study in Vietnam national university
(HCMC - International University, 2015)
Entrepreneurship plays a vital role in developing countries where people have
more opportunities for implementing new business ideas. Particularly, this perspective
has a tendency to be more attractive to the fresh graduate ...
Measuring Customer Based Brand Equity - The Case of Phuc Long Coffee and Tea House in HCM city
(International University - HCMC, 2015)
This research is completed with the purpose of developing a model to measure the customer based brand equity of Phuc Long Coffee and Tea House and study the impacts of the brand equity’s four dimensions on brand equity. ...
The relationship between stock returns and weather variables in Ho Chi Minh City
(HCMC - International University, 2015)
The study investigates the relationship between stock returns and three
weather variables, which are temperature, humidity and wind speed in Hochiminh city
from 2012 to 2014. The model also includes three dummy variables ...
A study of quality of life of young women who underwent facial aesthetic surgery in Ho Chi Minh City
(HCMC - International University, 2015)