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Now showing items 61-70 of 83
Customer experience and customer loyalty towards coffee shop in HCMC - The case of Phuc Long
(International University - HCMC, 2017)
This thesis is conducted for indicating the customer experience and customer loyalty towards coffee shops in HCMC. To be more specific, the study is deeply conducted into a brand called Phuc Long and to figure out the ...
Luxury fashion consumption : factors affecting attitude and purchase intent - A case study of Dior brand in Vietnam
(International University - HCMC, 2018)
The development of economic combine with the young population create a strong
retail environment, particularly in luxury items market. Especially, the Vietnamese
garment market tends to boom strongly in the near future. ...
The meditating role of customer trust on customer loyalty - The case of Samsung
(International University - HCMC, 2018)
Factors affecting purchase intention for luxury perfume in Ho Chi Minh city
(International University - HCMC, 2019)
During the development of cosmetic industry, perfume is one of key product which accounts for a large of numer of purchasers. The main objective of this study examines that the factors affecting to the luxury perfume ...
Factors affecting customers loyalty - The case of Novaland apartment projects in Ho Chi Minh city, Vietnam
(International University - HCMC, 2019)
This research analyses factors affecting customer loyalty in case of Novaland apartment projects with core objective: analyze current viewpoints from existing customers to propose recommendations for improving customer ...
Factors influencing consumers' purchase intention toward green beauty care and cosmetic
(International University - HCMC, 2019)
With the increasing ecological sensitivity, the appearance of green beauty products seem to attract a lot of consumers who perceived environmental responsibility. The research on green purchase intention is expected to ...
Factors affecting green purchase intention in HCMC - The case of natural and organic personal care product
(International University - HCMC, 2019)
This research aims to explore the factors contributing to the green purchase intention for the product category of natural and organic personal care in case of consumers residing in the area of HCMC. In short, the research ...
The relationship between risk information disclosure and corporate investment efficiency - An empirical evidence of Vietnam market
(International University - HCMC, 2019)
The study aims to investigate the comparative power of cash flow, earnings and accrual components to facilitate the forecast of future cash flow (one year in advance). The research models are established based on the ...
The determinants of customer intention to engage in negative electronic word of mouth - The case of grab service
(International University - HCMC, 2019)
Grab lately has grown into a power in ride-hailing app industry in Vietnam with a large amount of vehicles. Paralleling with the development, Grab seems not to be able to control the service quality since an increasing ...
Factors that impact on housing satisfaction of college/university students regarding renting accommodations in Ho Chi Minh city - Vietnam
(International University - HCMC, 2019)
Recently, the increasing in the number of college and university students has raised a question for the capacity of schools and dormitory rooms. However, there are many vacant rooms but students still willingly pay more ...