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Key factors that affect apartment purchase intention of individuals in Ho Chi Minh city - The case of Vinhomes central park
(International University - HCMC, 2019)
This research considers the key factors that affect Vinhomes apartment purchase intention of individuals in Ho Chi Minh city. The data set collected 284 respondents from whom they strongly comprehend the information about ...
Factors affecting customer satisfaction for video on demand subscription in the case of netflix in Vietnam
(International University - HCMC, 2019)
The idea of this study is come up from the revolution of modern technology.
Entertainment especially Movie Industry had been developed very quickly, Video on
Demand appear to adapt user’s need for high quality of movie ...
Factors affecting customer's continuous usage intention in the food delivery apps
(International University - HCMC, 2019)
The increasing of people using the smartphone in Vietnam led to the development of mobile applications for various purposes including social networking, news, entertainment, transportation service and especially food ...
Consumers perception, purchase intention and actual purchase behavior of organic food products - The case in Bien Hoa city
(International University - HCMC, 2019)
This study aims to study how consumers’ perception of organic food’s health benefits, perception of organic food’s safety, perception of organic food’s environmental friendliness, and perception of organic food’s quality ...
Factors affecting repurchase intention of airbnb's customers - A case of travelers to Ho Chi Minh city
(International University - HCMC, 2019)
The concept of “sharing economy” or “peer-to-peer economy” has become more popular than ever which provides end-users to be able to start a business or leverage their personal income with their own assets that vary from ...
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)
Along with life simultaneous changes, the fashion industry shows no
difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the
concerns toward the environment have not been addressed within ...
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)
Along with life simultaneous changes, the fashion industry shows no
difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the
concerns toward the environment have not been addressed within ...
Factors influencing customer loyalty in online food ordering service in Ho Chi Minh city - The case of Now.vn
(International University - HCMC, 2019)
The Internet Era has made us fast connection to the food source. In the start of recent century, online food ordering was accepted by most of consumers and food suppliers. These years, more fast food companies and ...
Evaluating the moderator role of trust in purchase intention of foods with traceability in Vietnam - The case of pork in Tra Vinh province
(International University - HCMC, 2019)
The existence and occurrence of contaminated meat shows a downward belief in meat safety and an increasing demand for safe hygienic agricultural products of Vietnamese people. The main purpose of this study is to revolve ...
Measuring consumer's purchase intention : An evaluation of the bli scale & electronic word-of-mouth (E-wom) - A study of luxury restaurants in HCMC
(International University - HCMC, 2021)
Food and beverage fields in the Vietnam context experience considerable growth while the consumption in a premium or luxury restaurant is noticeable. With the Brand Luxury Index scale studied in previous research, in ...