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Now showing items 81-84 of 84
Relationship among customer perceived value, satisfaction, loyalty and switching cost in internet banking service
(International University HCMC, Vietnam, 2014)
The aim of this research is to examine the relationship among customer perceived value,
satisfaction, loyalty and switching cost in internet banking service.
Based on previous research, a conceptual framework was developed ...
Evaluating possible ways that can change consumer's attitude toward Samsung Brand
(International University HCMC, Vietnam, 2014)
Management -- Marketing
Evaluating service quality and customer satisfaction in Bao Viet insurance corporation
(International University HCMC, Vietnam, 2014)
Nowadays, insurance companies in Vietnam compete each other to be a strong and good
reputation. The challenge for insurance sector in Vietnam remains the same that is to
bring innovative solutions to client while making ...
Evaluating factors that affect customer's purchase intention toward coffee at Western and traditional coffee chains in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Vietnam is one of the leading coffee exporters in the world, but the domestic coffee
consumption is relatively modest compared to other countries. The number of traditional
coffee chain is quite common in Vietnam, but until ...