Search
Now showing items 1-1 of 1
Factors Influencing The Perceived Credibitiy Of The Beauty Vlogger And Brand Attitudes. The Case Of Cosmetic Industry In Vietnam
(2022)
In this research, the efficacy of brand endorsements in vlogs is investigated
by evaluating the effects of audience participation, parasocial relationships and its
antecedents on the perceived credibility of the beauty ...