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Analysis of marketing activities for Saigon telecom service company (STS.CO)
(International University HCMC, Vietnam, 2011)
Analysis of marketing activities for Saigon telecom service company (STS.CO)
Applying several market timing models using moving average in to the case of Vnindex and VNGOGD99 ; and testing for their effectiveness
(International University HCMC, Vietnam, 2011)
The purpose of this thesis paper is to assess the effectiveness of market timing models using moving average by applying them into the cases of a stock market’s index and a gold market’s index in Vietnam and ...
Central kitchen - A successful element for Vietnamese franchisors in quality control (Case study : Pho24)
(International University Ho Chi Minh City, Vietnam, 2011)
In Vietnam, franchising is not a new concept and an entrepreneur to create a franchising chain to allow a business to expand with limited capital, risk, and equity investment. Despite of the growth ...
Developing a promotion strategy for plusssz products, the case of tradewind Asia company
(International University HCMC, Vietnam, 2011)
At the end of August 2006, Plusssz continued to introduce to Vietnamese consumers a new product named Plusssz IQ. This is a high-quality product originating from Europe with many advanced features to help ...
Customer perception on brand extension in banking industry case of ASLA commercial bank (ACB)'s international banking
(International University Ho Chi Minh City, Vietnam, 2011)
There are five main findings in this research: customers accept brand extension of ACB
to international banking; customers do not totally accept ACB brand extension to international banking; international ...
Customer satisfaction of hair beauty service, the case of Mano Mano hair beauty salon in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)
From the fact the number of customers of Mano Mano has gone down in recent months, this study applied the SERVQUAL instrument to evaluate Mano Mano’s performance then offer value recommendations to ...
A content analysis and evaluation control in sales cycle of 3A pharmaceutical co., LTD
(International University HCMC, Vietnam, 2011)
A content analysis and evaluation control in sales cycle of 3A pharmaceutical co., LTD
Reinforcing brand building the case of Anh Thao flower company Langbiang flowers
(International University HCMC, Vietnam, 2011)
The goal of this research is:
- To evaluate the current branding status of Langbiang Flowers
- To develop brand-building strategies, promote effective marketing communication plans for Langbiang Flowers.
- To make ...
"Made in China" impacts students ' purchasing decisions
(International University HCMC, Vietnam, 2011)
It is certainly true that the purpose of the study was to indicate how products made in China can possibly affect students’ purchasing decisions. In addition, the research also revealed differences between ...
Suggestions on new market penetration marketing strategies : The case of Thai Binh shoes
(International University HCMC, Vietnam, 2011)
Thai Binh Shoes (TBS) has been a footwear manufacturer for export since
1992. The enterprise specializing in sport shoes, hiking shoes and sport sandals has become the trustworthy footwear producer for such well-known ...