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The Effect Of Social Media Reviews On Destination Visit Intention Through Customer Experience. A Study Of Destinations In Ninh Binh Province
(2023)
Purpose – The purpose of this study is to describe the influence of social media
reviews in customers' destination visit intention from the Vietnamese perspective. In
doing so, characteristics that predict social media ...
Using Social Media Marketing To Stimulate Customers To Use Ride - Hailing Service In Potential Financial Crisis: The Case Study Of Gojek
(2023)
This study examines the relationship between social media marketing activities
and purchase intention, as mediated by trust and brand image, to corroborate the
constructs' practical applicability, particularly in a swiftly ...
The Impact Of Social Media Influencer On Consumers' Purchase Intention - A Case In Vietnam
(2023)
Social media innovation has aided the growth of social media influencers in
developing economies. The target of this paper is to evaluate how social media influencers
may affect consumers' consumers' desire to make a ...