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Critical factors influencing e-learner satisfaction - A case of Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
Developed from distance learning, e-learning can be described as providing learning process for those who face with distance barrier. At the beginning of 21st century, e-learning has visions in bring learning community and ...
An investigation into impact facebook on purchase intention towards fashion items
(International University - HCMC, 2016)
This study is aimed to examine factors affecting customer’s online purchase intention towards fashion items on Facebook. Researcher used The Technology Acceptance Model which suggests two main factors including Perceived ...
Linking young customer perception to preference of retail stores - An emprical assessment of the multi-attributes of three department store images in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
This study investigates how the multi-attributes of a department store in customer perception affect their preference. It applied the research model framework S-R of Thang &Tan (2003) for Vietnam context which studied the ...
A study on the intention to use smartwatches in Ho Chi Minh city
(International University - HCMC, 2016)
Mobile technology clearly plays a crucial role in how people communicates, whether in daily life or a business environment. Smartwatches are forecasted to be the next trend in mobile technology, they will change the ways ...
Investigation into consumers' purchase intention of counterfeit sporting goods through the theory of planned behaviors - A study in Ho Chi Minh city
(International University - HCMC, 2016)
This study is conducted to investigate the factors that affect consumers’ purchase
intention toward counterfeit sporting goods with the case in Ho Chi Minh city. Based
on the Theory of Planned Behaviors and two extended ...
The Vietnamese youth response to co-branded products: The role of perceptual fit - Case study of Nokia Monster Purity headphone
(International University - HCMC, 2016)
The purpose of this study is evaluating the Vietnamese youth’s response to co-branded products in the role of perceived fit, particularly in the case of Nokia Monster Purity headphone. The research aims to explore the ...
Factors influencing students' word of mouth for their enrolled universities - A study among Vietnamese students
(International University - HCMC, 2016)
Word of mouth, which has strong effects on customer intention has been becoming more powerful forces in the marketplaces. There is a little room to doubt about the essential role of word of mouth in service industries, ...
Factors influencing customer satisfaction and revisit intention toward buffet restaurants in Ho Chi Minh City
(International University - HCMC, 2016)
Succeed or failure of service-oriented organizations especially buffet restaurant depends on how the restaurant is able to delivery service and food which meet or even exceed customers’ expectation. This research with ...
The effects of customer service on customer satisfaction - A case of HCM California Fitness and Yoga centers
(International University - HCMC, 2016)
Customer service and customer satisfaction have been discussed widely over
years and they are also the marketing goals of many companies. California Fitness
and Yoga Centers are one among companies that expect to exceeds ...
Factors influencing customer's purchase intention in buying online flight ticket in Ho Chi Minh city
(International University - HCMC, 2016)
Date: January, 2016
Course: Thesis
Author: Tran Minh Nam – BABAIU11200
Advisor: PhD. Ho Thi Bich Van
Title: Factors influcencing customer’s purchase intention in buying online flight
ticket in Ho Chi Minh City
Introduction: ...