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The Impacts Of Social Media Ìnluencers On Consumer's Purchase Intention
(2022)
In the era of digital and technology 4.0, social media influencers have played
a significant role in helping a huge number of businesses increase customers'
awareness and brand recognition on the Internet. However, this ...
The Influence Of Key Opinion Consumer (KOC) On Tiktok Towards Vietnamese Young Consumer's Purchase Intention
(2022-06)
The development of social media platforms – especially TikTok has facilitated
the emergence of a new role - Key Opinion Consumer. Key Opinion Consumers are
ordinary consumers who post reviews about products after genuinely ...
Factors Affecting Generation Z'S Purchase Intention For Green Cosmetics: A Case Study In Ho Chi Minh City
(2022)
The purpose of this study was to examine the factors that impact Generation
Z consumers' intent to purchase green cosmetics in Ho Chi Minh City, Vietnam. The
research framework developed in this study has five independent ...
A Study Of Impact Of Perceived Value, Perceived Risk, And Satisfaction On Willingness To Purchase Of Iphone Users In Vietnam
(2023)
Smartphone users around the world change their phones many times,
especially when a new smartphone product is introduced to the market. In Vietnam,
thousands to millions of stores selling both new and used phones can be ...
The Relationship Between Green Country Image, Green Trust, And Purchase Intention Of European Products: Focusing On Vietnam Gen Z Consumers
(2023)
The purpose of this research is to add to the existing collection of studies on national
branding by conducting an empirical test with a specific population—Vietnamese Generation
Z (henceforth Gen Z)—to examine the ...
The Effect Of Celebrity Endorsement On Customers' Purchase Intention Toward Multi Service Platforms: Case Study Of Gojek And BTS In Vietnam
(2023)
This study examines the impact of celebrity endorsement on customers’ purchase
intention towards multi-service platforms in Vietnam, using Gojek and BTS as a case
study. The study focuses on six key elements – attractiveness ...
The Impact Of Factors Affecting Organic Food Purchase Intention In The Context Of Ho Chi Minh City
(2023)
In Vietnam, the discussion surrounding organic food has always been one that would pique many
people’s interests, and would garner a substantial amount of research since it is believed to offer
multiple benefits. By ...