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Factors That Influence Impulsive Buying From A Flash Sale In The Ecommerce Market: The Case Of Shopee Vietnam
(2023)
The emergence of digital era and e-commerce platforms site, there exist
many promotion strategies to attract and drive customers’ purchase. One of the most
notably promotion strategy applied on all e-commerce platforms ...
The Factors Affect The Continuance Intention Of Young People Of Using E-Wallets By Young People In Ho Chi Minh City: Case Study Of Momo E-Wallet
(2023)
This research was carried out to evaluate the variables that young people in Ho Chi
Minh City consider important when determining whether or not they would continue to use
MoMo e-wallets. This was done because of the ...
Exploring The Determinants Of E-Wallet Adoption Among Vietnamese For Cashless Transactions With Promotional Benefits As A Moderating Variable
(2023)
The factors influencing the adoption of e-wallets are investigated in this study.
Using quantitative analysis, the study examines the impacts of perceived utility, perceived
usability, social influence, promotional ...
Factors Affecting The Intention To Use Digital Wallet : The Case Of Zalopay In Vietnam
(2023)
Vietnam's digital wallet market is nearing the apex of the development phase and will
soon enter the saturation phase. Digital wallet companies continue to incur annual losses
due primarily to the failure of marketing ...