| dc.description.abstract | For over 40 years of existence, from the time when it was first used to connect four area in US until the day when billions of people are using it to communicate globally, Internet, in lots of people’s mind, is still a place to serve man. Technology seems to be out of reach for the other gender who should be at home and take care of the family. Marketers think differently. Believe it or not big brands, small home grown brands, business brands, consumers brands or individuals who want to create their own personal brands are trying to approach and convince women. And in fact, women are the ones who control purse strings and make most of purchasing decisions. They gradually become independent, tech-savvy and outgoing, not only in developed countries but also in developing ones, especially Viet Nam. They are the main target of this study. An investigation is carried out to see what women in Viet Nam are doing online and whether it follows the trends that already happened in US. | en_US |
