| dc.description.abstract | There are some research’s purpose is that comparing the relationship between three different factors tourism experiences, place attachment and word-of-mouth intentions, with some recommendations about the food and cuisines in Da Lat. The study contains the survey collected from 227 respondents who have traveled to Da Lat before especially travel for food.
The structural model will be run and test by both SPSS and AMOSS software. Applying Cronbach Alpha, EFA, CFA and SEM are the most important point of getting the most reliable data. There are many tourism experience factors which are 8 from the beginning. However, running the all test that have mentioned above, there are only 4 factors left which are Involvement, Refreshment, Adverse Experiences and Meaningfulness affect to Place Attachment and Word-of-mouth Intentions in many ways (direct or indirect). Moreover, in Place Attachment factor consists of two small factors which are Place Dependence and Place Identity, but the test suggests the researcher to combining essential items into one factor Place Attachment only. Finally, Word-of-Mouth Intentions remains the same.
The result brings many recommendations to Da Lat food and cuisines. Increasing the diversity of Da Lat food and cuisines and activities is neccessary to bring the best outcome. Word-of-mouth Intentions seems to be the key to get more tourists to travel.
Keywords: Da Lat, food and cuisines, word-of-mouth, tourism experiences, involvement, adverse experience, refreshment, meaningfulness, SEM, AMOS, CFA, EFA, CRONBACH, SEM, Vietnam.
Paper type: Research paper | en_US |
