| dc.description.abstract | Nowadays, there are a lot of individual’s investors get influenced by financial and economic information while they make investment decision. Therefore, behavioral finance is born to analyze this phenomenon.The aim of the study is to identify the factors that influence individual investor’ behavior in stock selection. Accordingly, the study examines the impact of accounting information, consultation, firm image and common information on investor stock selection process. The fundamental goal of my research is to analyze the impact of these factors on individual investors' choices and execution at the HOSE. Hypotheses are proposed based on the available information sources of Ho Chi Minh stock market. To test hypotheses, i implement the data collection process through a questionnaire sent to individual investors at HOSE. After data collection, the results are inserted into SPSS software for analysis. | en_US |
