| dc.description.abstract | The financial investment market has been operating strongly in recent years. Based on previous studies on affected decisions, this study is to explore the factors affecting the level of participation in financial investment to make better decisions for investors as well as having a more objective view on participating in financial investment, improving the efficiency of investment participation. Financial Literacy, Risk Attitude, Peer Effect are expected to be considered factors affecting investment participation. We find that the majority of respondents show basic financial knowledge and very little further than these basic concepts. Most importantly, we find that financial knowledge affects financial decision making: with low literacy rates will be less likely to invest in stocks. Besides, the risk factor also contributes to many people avoiding the participation in financial investment. | en_US |
