| dc.description.abstract | Nowadays, environmental problem that are changing in climate, pollutant and warm in global is the most concern of everybody around the world. Hence, it is clear that the global environment require considerable attention and solution to resolve or at least prevent the bad outcome.
The effect of customer’s purchasing that is the friendly in environmental products are mentioned in this paper. In addition, marketing operations, business owners and governments are supported to develop suitable strategy which reflect the study findings for encourage young peoples to use eco-friendly products.
This research successful to close the gap by identify 7 factors (Environment Knowledge, Environment Concern, Environment Beliefs, Environment Social Consciousness , Environment Awareness, Environment Attitude and Purchasing Intention) in the research model and used as the theoretical framework.
We use quantitative method to analyzed the data. It can be confirmed by the data that the purchasing intention for environment friendly product do not considered as high, so business owners and governments should pay more effort to encourage young consumers to make more purchase. The test indicated that the Purchasing Intention (PI) is positive affected by the remaining 6 other factors (EK,EC,EW,EB,EA,ESC). Moreover, the data of this research accept all of the assumption hypothesis.
To sum up, this research may bring advantage for environment in general, for marketers, business owners and governments in particular in Environment friendly products in Vietnam. However, there were a lot of limit in this research. Therefore, the recommendation and suggestions in this research were a reference for further study to gain more reliability. | en_US |
