| dc.contributor.author | Thao, Le Phan Phuong | |
| dc.date.accessioned | 2013-09-09T04:09:11Z | |
| dc.date.accessioned | 2018-06-14T02:17:40Z | |
| dc.date.available | 2013-09-09T04:09:11Z | |
| dc.date.available | 2018-06-14T02:17:40Z | |
| dc.date.issued | 2010 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/385 | |
| dc.description.abstract | The aim of this thesis is to have an exhaustive understanding of how the Emotional Associations in Keller model Customer-Based Brand Equity can improve the recruitment of RIGHT fresh graduates in Vietnamese companies. Then we have a closer look on employer brandings of some typical Vietnamese companies in recruitment. Findings are based on questionnaire‘s responses of 200 students, depth-interview with HR managers in 3 Vietnamese companies (Techcombank, Phu Gia Real Estate Corporation, and Saigon General Construction Corporation), and with others experts.
The study finally comes up with findings, and recommendations to improve the recruitment of RIGHT Fresh Graduates in Vietnamese companies based on Emotional Associations in Keller model, with the support of two-way communication and Integrated
Marketing Communication idea. | en_US |
| dc.description.sponsorship | MBA. Cheah Kuan Yean | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000276 | |
| dc.subject | Recruitment | en_US |
| dc.title | The important effects of emotional associations in Keller model customer-based brand equity on recruitment of right fresh graduates in Vietnamese companies | en_US |
| dc.type | Thesis | en_US |
