Perceived risk on travel safety, anxiety and intentions to revisit Thailand of Vietnamese tourists

Abstract

Due to the increase of 54% in the number of tourist deaths in Thailand in 2018 (according to Thailand Tourism and Sport Ministry), this study described how Vietnamese tourists perceive of different types of risk, their safety and anxiety when traveling to Thailand. Therefore, this research was supposed to explain how risk affect on travelers revisit intentions to Thailand. A total of 318 valid responses from the online and offline surveys was achieved. For factor of risk analysis, there were 6 main types of risk were mentioned, which were labeled ‘Environmental Risk’, ‘Political Risk’, ‘Financial Risk’, ‘Socio-psychological Risk’, ‘Financial Risk’ and ‘Expectation Risk’. For the factor of travel safety and anxiety, there are 6 places in Thailand were used to ask people to rate the safety of each place and there also 6 types of feeling for respondents to rate how they experience those feelings when in Thailand. An the revisit intentions to Thailand were asked to rate how desirable Vietnamese tourists want to return to Thailand in the next 2 years. Through using SPSS 22 and AMOS 22, several tests and analyses have been done to check the reliability of the model. There are some interesting findings after finalizing the results. It is surprising that there are only the risk of expectation and environment that have effects on tourists’ travel safety perception; and the only 2 risk types of politic and expectation that affect the travel anxiety. Limitations, implications and recommendations for further research have been also mentioned and discoursed. Keywords: risk perception; travel risks; travel safety; travel anxiety; revisit intention; Thailand destination Paper type: Research paper