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The impact of guerrilla marketing on generation Z'S brand awareness and purchase intention - The case of fintech company in Vietnam, Timo

dc.contributor.advisorPhuong, Nguyen Ngoc Duy
dc.contributor.authorMinh, Trinh The
dc.date.accessioned2020-12-03T08:01:37Z
dc.date.available2020-12-03T08:01:37Z
dc.date.issued2019
dc.identifier.other022005317
dc.identifier.urihttp://keep.hcmiu.edu.vn:8080/handle/123456789/3883
dc.language.isoen_USen_US
dc.publisherInternational University - HCMCen_US
dc.subjectManagement -- Marketing; Customer -- Relationshipen_US
dc.titleThe impact of guerrilla marketing on generation Z'S brand awareness and purchase intention - The case of fintech company in Vietnam, Timoen_US
dc.typeThesisen_US


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