| dc.description.abstract | Nowadays, human tend to enhance beauty outside from organic cosmetic products that widely used around developed countries, but quite strange with Vietnamese customers. Besides that, repurchase intention is a significant factor that directly impacts to company and market growth. So this paper, framed in the final stage of an ongoing research project, aims to review the relevant literature on organic cosmetic repurchase intention. The expected findings of this element are able to not only help develop the Vietnamese organic market but also improve human health. The contribution of this paper lies with the proposal of a conceptual model on repurchase intention on the less studied perspective of the organic product. A future research, it is suggested to examine the proposed conceptual model.
This research is created to discover factors and their influence degree to repurchase organic cosmetic in Vietnam. In addition, this research also disclose the main segment that have high demand re buying intention based on demographic groups of gender, age, income, educational level, job, type of products, and place of production. The study will use quantitative methods to analyze 295 responses by running the results through Smart PLS software. The results show that attitudes, satisfaction and green awareness values affect the repurchase intention.
Key words: Organic cosmetic, Repurchase intention, Attitude towards organic cosmetic product | en_US |
