| dc.description.abstract | With the current scale, tourism, hotel and restaurants are considered as a million dollars’ industry, which is playing a key role in the economies of many countries and Vietnam is also in that trajectory.
Nowadays, internet is becoming more and more popular and used by many people, thanks to which the services and tourism are easily accessible to the customers. Therefore, with the current trend, customers gradually book tours through the internet instead of the traditional way, which come to travel headquarters to buy tours.
In the context of industrialization, the application of electronic commerce to the tourism industry has become an indispensable condition for creating attractive new tourism products, stimulating the growth and development of sustainable tourism in Vietnam. In order to survive, adapt and develop, tourism businesses are forced to “upgrade” their competitiveness by applying technological solutions to tourism products and business activities.
Through this research, author wants to evaluate factors affecting tourist online purchase decision and the impact of these factors on customers purchase satisfaction.
Keywords: Online purchase decision, Service Quality, Information Quality, Reference group, Consumer Attitude, Customers’ Satisfaction. | en_US |
