| dc.description.abstract | Merchandising via online has just arrived to the market in Vietnam in recent years but it strongly affect to trade transaction of both sellers and buyers. The objective of the study is: Based on the results of factors affect the decision to online selling, propose appropriate solutions to sellers' decision to sell goods online. Besides, a quality study about Online selling Intention plays an important role to help researchers understand deeper about the Vietnamese market as well as improving the business of online goods for businesses.
Research method include quantitative research which are put into this study with the SPSS Statistics 23 and also the SmartPLS 3 for the analytical data in statistics, about 300 respondents through the questionnaire. The study uses Composite Reliability through SMARTPLS 3 software. The research results have identified 5 factors affecting the decision to online selling through the network including: Perception Usefulness, Perception of Ease of Use, Website Quality, Perceived Risk, Word of Mouth with the strong effect on Attitude towards Online selling along with their direct impacts on Online selling Intention.
In addition, the model will also be considered for the influence on the decision to online selling electrical goods of 5 demographic variables: gender, location, age group, education level, income. | en_US |
