| dc.contributor.author | Quy, Ta Xuan | |
| dc.date.accessioned | 2013-09-09T08:13:16Z | |
| dc.date.accessioned | 2018-06-19T08:47:35Z | |
| dc.date.available | 2013-09-09T08:13:16Z | |
| dc.date.available | 2018-06-19T08:47:35Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/392 | |
| dc.description.abstract | Objectives of this paper establish reasoning to celebrity endorsements on brands, how to use celebrity for building new brands, the effect of using this advertising tool, media value calculation and the last one is, giving out some of associated
factors that contribute to the success or failure of the endorsement. | en_US |
| dc.description.sponsorship | MBA. Nguyen Thanh Trieu | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000431 | |
| dc.subject | Management -- Brands | en_US |
| dc.title | A study of coorslight brand awareness in 365Daband project: A case study of analyzing and evaluating VAA' long - term project | en_US |
| dc.type | Thesis | en_US |
