| dc.description.abstract | Our study’s goal is to investigate how entrepreneur –oriented and market-oriented Enterprises in Viet Nam using three mediation factors such as social media, business community and government support to improve their business performance. According to data collected from 177 respondents who mainly are CEO, top managers, supervisors, sale representatives,… have their own decisions and participation in enterprises’ strategies, orientations and business operation, the survey was conducted by using PLS*SEM technical approach. Testing the significance of social media and managerial network ties on SME performance, finding out which factors help improve better their performance are key goals of this research. Based on the outcomes, six over nine hypotheses were supported and analyzed, which indicated that social media has the most critical role in the influence of strategic orientation and enterprise performance. As a result, the contribution of government official’s support is strongly recommended for many SME in Viet Nam and business ties are confirmed that do not play a good mediation role in the impact of entrepreneurial and market orientation on SME performance. | en_US |
