| dc.description.abstract | With the exquisite landscapes, Vietnam tourism is well-known to the world by its natural charm and the hospitality of its citizens. In 2019, tourism sector is reaching its target of attracting nearly 20 million international visitors and 85 million domestic tourists, while achieving the estimated total revenue of US$ 30.1 million (Vietnam National Administration of Tourism, 2019). This requires tremendous human labor and resource from government bodies as well as private sectors to be put in to accomplish this desirable result. One of the many actions is the dynamic movement of travelling influencers on online platforms who bring fresh and new change to the tourism industry. Therefore, the research is conducted with the purpose to test what elements of vlogging that have the correlation with the intention of the future visitors.
Quantitative approach was applied in this study and the surveys were distributed widely on online platforms that reached around 250 participants in Ho Chi Minh city. The research indicates the quality of information and the popularity and uniqueness of vlog’s creators in the possible intention of potential visitors.
Recommendations were given for the creators of vlog as well as the marketers. Finally, the research emphasized the use of vlogging as a modern marketing tool | en_US |
