| dc.description.abstract | The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to its country. This phenomenon is determined as screen-tourism. Therefore, the purpose of this research is to examine which film- specific factor affects Vietnamese’s intention to travel to Korea. Especially, this research is only tested on who experienced with Korean TV dramas or movies. To collect database, a quantitative method is primarily utilized. Then, several statistical analysises such as the Cronbach’s alpha, the Exploratory Factor Analysis (EFA), the Confirmatory Factor Analysis (CFA), and the Structural Equation Model (SEM) are tested. Furthermore, the main respondents to this research are young people who have experienced Korean dramas or films. The sample size was 350 respondents. However, there are actually 305 respondents gathered in Ho Chi Minh city. Finally, the result of the study shows that ‘Humanism content’, ‘Culture and tradition’ has a coherence with both ‘Perception change on country’s image’ and ‘intention to travel to film locations’ while ‘Topics and contents’ has no correlation to other dependent variables. Based on the findings, the recommendation is interpreted recommendations for Korean films and tourism industry. Additionally, the research outcomes are able to use as a material for both Korean and Vietnam tourism agency to understand the insight of Vietnamese customer behavior.
Key word: Film-induced tourism, film-tourism, Hallyu, Korean wave, scene tourism, destination perception, film- specific factors. | en_US |
