| dc.description.abstract | Over the past few years, the market for online food delivery services in Vietnam is growing rapidly, especially because of the COVID 19 epidemic (Vienambiz, 2020). This article is designed to understand the correlation among the elements of NOW's food delivery services including convenience, design, trustworthiness, price, various food choices, and perceived valued consumers during COVID 19 and the last few years. There were 397 participants who participated in a survey to provide the expected rating of delivery services at Now. The literature reviews below will indicate the determinants of consumer’s behaviors when they choose food delivery services. Based on the findings, it showed that the delivery services at Now had provided all five factors in order to create significant positive relationship that lead to perceive valued consumers. However, the results showed the disadvantages of the company which Now needs to improve on including convenient of services and prices. The company needs to adjust the business strategies for future development and competition in the food market.
Keyword: Convenience, design, trustworthiness, price, various food choice, NOW, perceived valued consumers | en_US |
