Central kitchen - A successful element for Vietnamese franchisors in quality control (Case study : Pho24)

Abstract

In Vietnam, franchising is not a new concept and an entrepreneur to create a franchising chain to allow a business to expand with limited capital, risk, and equity investment. Despite of the growth of franchising in Vietnam, the gap between international and domestic franchisors is still very far.

Today, although franchising is booming at Vietnam market but most of successful franchisors are foreign franchisors, so it requires domestic franchisor have to change to compete with international franchisors. This study aims at objective to offer some suggestions for Vietnamese franchisors still doesn‟t catch up with international franchisors.

As we know the brand is big asset of any franchisor and there are many factors to create a brand. In this thesis, I will analyze about quality aspect which is one of the important factors to create a brand.

This thesis will especially focus on analyzing strategy of company Pho24 in quality control with central kitchen project. From that help domestic franchisors consider, evaluate and learn to build an appropriate strategy in quality control.