| dc.description.abstract | Purpose: The study aims to comprehend the relationship between vegetarian restaurant
attributes and customers' perceived value, customer satisfaction, and customer loyalty,
as well as the most predominant component.
Design/ Methodology/ Approach: The research will use a quantitative approach. A
questionnaire was distributed online to collect sufficient data from the customers using
products and services at the vegetarian restaurants. There were a total of 251 valid
responses received.
Findings: The positive influence among the restaurant attributes to customer
perception, satisfaction, and loyalty was interpreted in the following chapters. Based on
the findings, in order to achieve high levels of customer loyalty, customer perceived
value, and customer satisfaction, the restaurants should improve the food quality,
propose a suitable menu price, ensure hygienic surroundings, and standardize
professional employee services.
Research limitations/ implications: the limitations in geography, sample size, indepth restaurant type analysis, etc. are such significant disadvantages of the study.
Hence, further academic projects are expected to resolve these barriers.
Practical implications: Based on the findings, the managerial implications have
provided restaurateurs and business owners with the tools to design strategic plans for
the vegetarian type of business, as well as tactics to increase customer loyalty. | en_US |
