Developing a promotion strategy for plusssz products, the case of tradewind Asia company

Abstract

At the end of August 2006, Plusssz continued to introduce to Vietnamese consumers a new product named Plusssz IQ. This is a high-quality product originating from Europe with many advanced features to help everyone, especially brainworkers who need to be sound in mind and body to be able to adapt and catch up with a fast-paced life. After the early stage of releasing Plusssz IQ, the integration into market was very positive. It was due to the inheritance of advantages from previous products of Plusssz and the marketing investment for the launce of new products. However, in recent years, although Tradewind Asia has spent a lot of money for marketing campaigns, sales and profits gained from this product are not as expected. So in this thesis topic, I focus on promotion strategy for Plusssz IQ in order to analyze, research promotion activities of Tradewind Asia and propose solutions for this problem and develop a desired successful promotion plan for Plusssz IQ at the Tradewind Asia Company.