How Green Practices Affect Employee's Behaviors: The Case Study In Vietnamese Companies
Abstract
As a member of society, it is self-evident that the company must be responsible
for sustainable development; hence, the green management topic has risen in popularity.
Many past studies have explored the influence of green practices on customer behavior
since it is a persistent issue. Although employees are human resources at work, few studies
have established a comprehensive study model for their behaviors. As a result, this study
provides a complete model that incorporates the key aspects influencing employees'
behaviors, such as green attitudes, green knowledge, green skills, satisfaction, positive
mood, and loyalty. The current study has initially aimed to investigate the issue in the
context of Vietnam from the employee perspective. First, the researchers attempted to
include frameworks from previous studies and theories. Second, the suggested framework
is evaluated for the Vietnamese employee. A questionnaire survey helps to obtain the data
and the partial least squares (PLS) approach is used for the bulk of the data analysis. Then
it needs to figure out what the important factors are and how they affect employee behavior.
According to the results, all four factors, which reflect green attitudes, green skills, job
satisfaction, and positive mood, have a substantial impact on employee loyalty. This study
makes a significant addition to the field of employee research and gives vital advice to
managers on how to strike a balance between environmental safeguards and positive
workplace behaviors.