Factors Affecting Consumers’ Purchasing Behavior Toward Organic Milk A Case Study Of Vinamilk In Ho Chi Minh City

dc.contributor.advisor	Mai, The Kien
dc.contributor.author	Pham, Nguyen Thien Phuc
dc.date.accessioned	2024-03-13T01:30:22Z
dc.date.available	2024-03-13T01:30:22Z
dc.date.issued	2022
dc.identifier.uri	http://keep.hcmiu.edu.vn:8080/handle/123456789/4351
dc.description.abstract	Vinamilk is the leading company in Vietnamese’s dairy market. The pandemic has raised organic milk demand and the market is a prosperous segment in the future. To compete in this market, Vinamilk must have an effective strategy to strengthen their position. Therefore, this research will explore the determinants of purchase behavior for organic milk. Quantitative method will be applied to investigate 323 target participants living in Ho Chi Minh city. Then, SPSS and AMOS will be employed to assess the model and analyse the variable’s relationship. This research closes with some practical recommendations for practitioners looking to increase sales volume.	en_US
dc.language.iso	en	en_US
dc.subject	Consumer behavior	en_US
dc.subject	Organic Milk	en_US
dc.subject	Vinamilk	en_US
dc.title	Factors Affecting Consumers’ Purchasing Behavior Toward Organic Milk A Case Study Of Vinamilk In Ho Chi Minh City	en_US
dc.type	Thesis	en_US