| dc.description.abstract | Companies and customers have been forced to adapt and use additional technical
solutions like e-commerce, e-wallets, and QR codes since the epidemic began. Even
amid lockdowns or travel restrictions, technology saves countless lives. Many
businesses have moved online. Financial institutions are adopting remote operations
and services. Online shopping, smartphone apps, contactless cards, biometric
authentication and payments are popular. Covid-19 is fading away, but digital
technology will continue to sustain worldwide connectedness and generate demand
for touchless and frictionless consumer items.
To activate the new era of digitalization, the contactless service has been used
worldwide and it brought back many benefits. The main purpose of this paper is that
to extend the research about the effect of contactless services to the repurchase or
repatronized intention through customers’ pleasure, service quality, perceived value,
and satisfaction.
This study used a Google Form with 30 questions, collected 250 responses, was
not limited to locations but was conducted and widely propagated mainly in Ho Chi
Minh City, Vietnam. For the results to be evaluated accurately, PLS-SEM is the form
used and uses the SmartPLS technique to analyze the data. | en_US |
