Factors Influencing The Use Of Cryptocurrencies In Digital Transactions: The Intermediary Role Of User Satisfaction
Abstract
The purpose of this empirical study is to investigate the factors that influence
the adoption (AD) of cryptocurrencies in the digital market in Viet Nam. It is a safe to
expect that more and more people will start using cryptocurrencies in the future. In order
to determine whether or not user satisfaction acts as a intermediary for crypto adoption, the
function of the dependent variables of social impact (SI), ability to track (AT), transparency
(TP), price value (PV), emotion (ET) were investigated. The research objectives were
ensured to be thoroughly evaluated by utilizing a sampling method known as random
sampling. The questionnaire about crypto users in Viet Nam was answered by a total of
296 people who took part in the survey. The data were examined by means of structural
equation modeling with partial least squares (PLS-LSM). According to the findings, SI,
PV, TP,AT and ET were influential in terms of crypto adoption (dependent variable) in
Viet Nam's digital market through the medium of user satisfaction. It's possible that in the
future, researchers working in other parts of the world or in different industries will be able
to replicate these discoveries and add to the existing body of knowledge by applying
comparable frameworks. This study contributes to the little corpus of research that has been
done on cryptocurrency and other forms of digital currency. These findings can help
academics better understand the importance of cryptocurrencies and identify the key
influences that cryptocurrencies have on the Vietnamese market for cryptocurrencies.