| dc.description.abstract | This article aims to assess their intention to spend money on content in online
games and their future plans for this. Based on the model as well as the literature review
of previous researchers, the proposed model of this study is built with 7 variables
including: Enjoyment Value, Content Value, Authority Value, Monetary Value, Price,
Promotion and Total Money Spend. Besides, this paper will use quantitative method as
the main method to analyze some statistical methods using SPSS software. The survey of
this study involved 287 people who have been playing at least one online game in the
past three months.
The results of the study show that people's intention to spend money on online
game content is influenced by three factors: Perceived Value, Price and Promotion. In
which Perceived Value includes 4 elements: Enjoyment Value, Content Value, Authority
Value and Monetary Value.
Although this article has certain limitations, it still provides useful suggestions
to improve the attraction of online games for those who have played games and intend to
experience them.. | en_US |
