| dc.description.abstract | Vietnam's digital wallet market is nearing the apex of the development phase and will
soon enter the saturation phase. Digital wallet companies continue to incur annual losses
due primarily to the failure of marketing campaigns. In this context, this study investigates
the factors that directly and significantly influence the intention to use a digital wallet,
namely perceived ease of use, perceived usefulness, and promotion. The survey was mainly
conducted online, and 357 valid responses were collected. After being evaluated using
descriptive statistics, reliability, CFA, and SEM analysis, this study reaches two significant
conclusions. This research confirms the positive effects of perceived ease of use and
perceived usefulness found in previous studies. Also, promotion, which has been proven
to be an often-overlooked factor by researchers, has been found to be a crucial factor when
investigating the motivation behind the intention to use, as it substantially reduces the level
of intentional interpretation of the other factors. Although this study has a number of
limitations, it does provide practical implications for future research to analyze the in-depth
understanding of these factors in the next stage of the technology's market context as well
as the influence of promotion. In addition, certain recommendations result in the ranking
impact of the three factors that can be applied to resource allocation for business objectives,
which are user acquisition, user retention, and profit and loss calculation.
Keyword: intention to use, perceived ease of use, perceived usefulness, promotion | en_US |
