| dc.description.abstract | This study aims to examine customers' continued willingness to use QR Code
payments at coffee shops in Ho Chi Minh City. For the investigation of the continuance
intention toward QR Code payment at coffee shops in the context of Vietnam, this study
adopted some variables from the UTAUT2 model, including effort expectancy,
performance expectancy, habit, and other constructs, including system quality, service
quality, familiarity, payment security, trust, and customer satisfaction. The questionnaire
was delivered online to 152 respondents who had previously used QR codes for payment
at coffee shops. For the assessment of measurement scales and models, the collected data
has been processed using Smart PLS 4.0. As a result, the positive effects of trust, habit, and
consumer satisfaction on continued intention are determined. The results of this study can
be used to advise companies that offer QR Code payment services on how to enhance the
functionality of their platforms and customer care in order to maintain users. In addition,
the government and politicians can utilize this study as a reference for setting up
regulations to promote the growth of QR Code payments. | en_US |
