Business analysis and valuation: Case of Phu Nhuan jewelry joint stock company (PNJ)
Abstract
Business analysis and valuation play an important role in decision-making process of both individual and enterprise investor. Business analysis and valuation approach are the useful tools in accessing the specific case of Phu Nhuan Jewelry Joint Stock Company (PNJ) in this thesis.
Within the scope of my thesis, the process of business analysis and valuation begins with
an overview of market as well as jewelry industry. After that, the PNJ’s strategies and financial performance are analyzed based on the company’s historical data; and then forecasting its prospects. Finally, the Discounted Cash Flow valuation approach will be applied for the process of valuating PNJ. Based on the valuation, the study will estimate
the final intrinsic value of the stock and give the recommendation.
The study shows that PNJ has a leading position in the Vietnam jewelry industry. Combined with others analysis and valuation, PNJ is considered as a great choice for investment.