Business strategy in motilen Cantho building material joint stock company in the period of 2012-2016
Abstract
Business strategy is the process of identifying actions and allocating resources necessary to carry out the objectives in order to increase profit and competitive position of the enterprise in the market. This research will complete and propose some business strategies at Motilen CanTho Building Materials Joint Stock Company under the objective of activities from 2012 - 2016, based on the business environment analysis, using four strategic analysis models including is IFE, EFE, SWOT and QSPM along with results of evaluating the real state of operation and the
business strategy planning of the Company in recent years (2009 - 2011).