Determine customer awareness about tourism industry in HCMC : A case of Eco - tourism in Can Gio
Abstract
The study has found that customer awareness about Ecotourism in Can Gio, and factors influence customer decision. The customers who have or have not travelled to Can Gio are chosen as research sample. However, the research has some limitation but it can be used as recommendation for improving marketing mix of Can Gio, and as preference for travel agency to designing Ecotourism activities in Can Gio
to become better.