| dc.contributor.author | Hue, Nguyen Thi Kim | |
| dc.date.accessioned | 2013-10-10T07:15:27Z | |
| dc.date.accessioned | 2018-06-12T07:28:22Z | |
| dc.date.available | 2013-10-10T07:15:27Z | |
| dc.date.available | 2018-06-12T07:28:22Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/662 | |
| dc.description.abstract | Nowadays, the retail market develops more and more in Vietnam. People tend to go shopping in many supermarkets not only good price but also many promotional programs. With many supermarkets with investment from foreign such as Lotte Mart, Big C, Maximart, Citimart and other, CoopMart is one of the biggest supermarkets in Vietnam and it is considered as a successful supermarket.
The purpose of this paper is to find out the factors that affect to consumers purchasing decisions and suggest solutions for CoopMart DTH to improve merchandise displays
to attract more and more consumers.
This study was used quantitative is supported by qualitative research method. Data was collected from questionnaires and interviews. From the theory of merchandise display, independent variables were constructed with 5 points Likert scale and
dependent variable was set as the quantitative variable. | en_US |
| dc.description.sponsorship | MBA. Cheah Kuan Yean | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000893 | |
| dc.subject | Management -- Marketing | en_US |
| dc.title | How to improve merchandise display in Coopmart Dinh Tien Hoang in Ho Chi Minh city | en_US |
| dc.type | Thesis | en_US |
