Influece of social perceptions of businesses on entrepreneurship of the youth in Vietnam
Abstract
Culture has been believed to have significant impact on entrepreneurship. Several researchers have conducted study on this topic such as (Osman & Murat, 2011) on “Entrepreneurship, National Culture and Turkey”, (Hoang & Dung, 2009) on “The Cultural Dimensions of the Vietnamese Private Entrepreneurship” and (Engelen, Heinemann, & Brettel, 2008) on “Cross-cultural entrepreneurship research: Current status and framework for future studies”. In parallel with this line, entrepreneurship is also affected by the business founder‟s personality traits. This has been a major research field with famous authors: (Mueller & Thomas, 2000b) with “Culture and Entrepreneurial Potential: A Nine Country Study of Locus of Control and Innovativeness” and Hisrich (1988, 1990) with a focus on entrepreneurial traits.
Nevertheless, the infancy of research on entrepreneurial activities in Vietnam requires much effort to acquire further knowledge about this important economic driver. Thus, this research is set out to explore the cultural factors and entrepreneurial traits that are particular to Vietnamese entrepreneurs. The study utilizes the qualitative approach with
the in-depth interview method aiming to build up a theoretical framework for future research.
The overall findings present several characteristics of Vietnamese culture (which are parental influences, sentimentalism, social orders, collectivism and sharing knowledge) and entrepreneurial traits (such as risk propensity, perseverance, passion, creativity and opportunism) that affect desire, intention and confidence to set up one‟s own venture.
Finally, recommendations are proposed for scholars as well as managers.