| dc.description.abstract | With current analysis of internal and external factors affect to company, the researcher has summarized strengths and weaknesses, opportunities and threats of the company. The thesis is to analysis the internal and external factors to recommend appropriate marketing strategy for further development of SAPUWA in the future.
The qualitative research method was applied to collect the current and potential customer trend change and demand, various points of views, occupation and internal situation from the respondents who occupy key positions at SAPUWA Company. The time spent to take data, is more than one months from 10 March. Furthermore, the material was also collected from company’s research and internet resources. The researcher was regularly discussed with chief international officer, the thesis advisor, mainly email and phone call.
After analyzing the internal and external environment, the research find out that SAPUWA has many chances to expand its potential market and their brand awareness. Nevertheless, it was recognized that besides increasing current competitive advantages ( quality and service), SAPUWA should innovate and develop short term and long term strategy to compete with huge competition in market, external environment and leverage their current asset, resource and brand , such as focus more on high quality product and customer service . In addition, product innovation, strong promotion campaign, expanded distribution is the issues that SAPUWA need to pay attention to find out the solution.
In conclusion, the company has a promising future to have the high profit
in Vietnam market. It promises to continue providing the premium services, high quality and innovation product for future trends. The young and skill staff all together has created successful business. For the much better results, SAPUWA would nonstop innovate and create the new product with refresh package, new service and new promotion campaign to serve the future need of customer in the market. | en_US |
