Measure service quality of Dam Sen water park corporation

Abstract

Water park was not a new form of entertainment in our country. But in recent months, the weather changes .It is hotter than previous year. So Dam Sen water park attract 1.5 million people come to play each year. Measuring entertainment service quality will help Dam Sen water park corporation evaluation their service quality and find way to improve it for serve guests better.

This graduation aims to achieve 2 main goals. Firstly, this study attempts to measure service quality . Secondly, is to develop a specific model to keep track and improve service quality and attract more customers. The study is conducted in the Ho Chi Minh city, at Dam Sen water park , 160 questionnaires were distributed to guests in convenient condition .As a result, 120 valid questionnaires were collected for further analysis.

The results have indicated that the initial model consisting of 5 dimensions are adjusted to the new one with 4 dimensions due to the dominant role of reliability in providing service. The study has also indicated that 2 dimensions Tangible and Reliability effect on Service quality.