| dc.description.abstract | To our country in nowadays, when our economy is integrating with the area economy and the world economy, consumption market is being widened. Therefore, competition among businesses is increasingly drastic. To exist and develop, the priority objective of businesses is profit. One of the most important factors to obtain that objective is to have a special concern with sales strategy.
The purpose of this study is to help company approach their target market and aim at increasing revenue and enhancing position, the brand of the firm on market. Especially, this research aims to analyze the current sales strategy and recommendations
for future sales strategy for MSC Vietnam.
The method used in the research is both quantitative and qualitative method analysis. In quantitative method, I delivered surveys to collect information from100 randomly customers from MSC Vietnam. The data was analyzed by SPSS software. In qualitative method, I had interviews with sales& marketing manager and sales & marketing executives in MSC Vietnam to know their current strategy and market segment that MSC Vietnam is targeting in Vietnam shipping market.
The findings of this research revealed that price and service quality are the main factors that determine success of any maritime shipping line in world market in general and Vietnamese market in particular. Therefore, a suggestion for MSC Vietnam comes out that they should have an attractive price policy and good service quality day
by day to gain more market share in Vietnam. | en_US |
