| dc.contributor.author | Thu, Do Nguyen Anh | |
| dc.date.accessioned | 2013-10-29T03:58:34Z | |
| dc.date.accessioned | 2018-06-12T01:26:02Z | |
| dc.date.available | 2013-10-29T03:58:34Z | |
| dc.date.available | 2018-06-12T01:26:02Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/769 | |
| dc.description.abstract | This study aims to investigate factors that affect customer satisfaction towards Banh Pia Quang Tran, a brand new chain in traditional market. Then, with the important findings from the research, the study will provide Banh Pia Quang Tran with recommendations to become more competitive in the current business circumstances.
The research has been conducted from October 2012 to November 2012 in Ho Chi Minh City. 120 respondent stook part in answering questionnaire designed based on the empirical model for customer satisfaction measurement by previous author. From the answers collected, data were analyzed by SPSS software to come up with components of customer satisfaction towards Banh Pia Quang Tran.
The study provides practical implication sand recommendations so that Banh Pia Quang Tran can improve the level of satisfaction of customers. While the results are clear and have strong saliency for the company, future research should take into account the specific Customer behavior to have better implications. | en_US |
| dc.description.sponsorship | MBA. Nguyen Kiem Than | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000954 | |
| dc.subject | Customer satisfaction | en_US |
| dc.title | Customers satisfaction of Banh Pia Quang Tran in Kien Giang province | en_US |
| dc.type | Thesis | en_US |
