| dc.description.abstract | Nowadays, people's lives have been improved, so sport is an essential part
of life. Table tennis is one of the subjects require health, dexterity, agility and accuracy of the player. Table tennis is growing, attracting more participants and in- depth study on this subject. Therefore, this research was investigated in order to conduct a model measuring as well as factors impact purchase intention toward table tennis Products.
In literature review, related theories and researches were applied to propose different models for the purpose of study. However, conceptual model includes4 dimensions, which is developed.
Then, Quantitative approach was applied in this study with 261 reliable responses collected to analyze with SPSS software. To be more detail, in this light of study, the questionnaire included three parts where the questions about evaluations of young customers toward seven factors to identify the most essential factors among them. The result showed that Customer Knowledge, Perceived Value, Celebrity Endorsement, Purchasability have a positive relationship with customers‟ purchase intention toward table tennis Products.
Although some limitations of this study were defined, this study also came
up with practical implications as well as recommendations help firm improve level purchase intention. | en_US |
