| dc.description.abstract | Promotional tools are used to make customers aware of products, to stimulate their demand and appetites. They can also provide information about the organization and
its products and services to help consumers decide.
The purpose of this study is to evaluate the customer’s preference about various promotional tools. In addition, based on that, author will suggest suitable promotional tools for Viet Tien Garment Company to gain more customers.
The literature review is about the concepts of various promotional tools including advertising, direct marketing, internet marketing, sales promotion, publicity, and personal selling. It is also about model for determining how advertising and then promotion will work to bring sales from these activities.
This research was conducted using the case study method which is based on primary data and secondary data. Primary data was collected through the survey among Viet Tien customers and interview with Viet Tien marketing staffs. Secondary data was collected from textbooks, academic journals, and from the internet.
The conclusion including short summary of analysis and its results have been provided at the end. The promotional tools that customer prefer most has been pointed
out along with solutions for Viet Tien Company in order to gain more customers. | en_US |
